If you have just started exploring social media opportunities for your business, you must have got bombarded with opinions both positive and negative about the scope. There have been uncertainties regarding whether social media could only be winning in Business to Consumer firms. But results and case studies show that even B2B companies show confidence in Social Media.
B2B marketers use their Social Media campaign to:
- Acquire new business partnerships
- Gain marketplace insights
- Convert social activity into sales
Companies spend a lot of time and resources thinking social media is that magic wand which will rake in the business leads as number of fans or followers grow. Nobody can make money by merely having that 4+ digit number of likes or followers. It doesn’t matter how many tweets you sent if you are not networked with your target market.
Some of the factors to keep in mind:
Social media is not free:
Maybe the registration is free but it takes lot of resources including money, time and manpower to actually start getting the tangible results.
As mentioned earlier number of fans or followers doesn’t give any insight about number of customers. To convert...