MarAnil Kumar T GENERATING B2B LEADS USING FACEBOOK According to a recent survey in 2013, the state of inbound marketing reported that the marketers marketing in facebook had a lead of about 52%. Facebook visitors on the average spend about 28 minutes on facebook which leads to capture of about 10% of all the internet visits. Nearly 50% of facebook visitors prefer the brands pages they have liked compared to the brand website. Leads are the people who show interest in your company (product/service) when given information about your company. To achieve these leads you must constantly update your facebook status; launch facebook ads when possible of your company/business, share information with the people you are connected in facebook. There are many ways where to can get the attention of the facebook users. You can blog about your website on facebook. These blogs must contain fresh content and once these blogs go viral they will helps you to bring the search engine ranking higher of your website. You can also use the frequently asked question tool available on facebook and use those questions asked by many costumers and facebook users about your company profile on the company website so that it is more accessible to many people. You can also use recent case study of your company or testimonials left by satisfied customers as an example to get more audience to facebook page. Facebook users love visuals from timeline to the photos and videos. You can put up visual contents related to your business and attract more people into your page. To make your company page more engaging you can pose questions; it is a nice way to get the attention of the people and to generate comments. You can also post information that is relevant to your business. Users might like, share or comment on it. In facebook you can generate leads in two ways: direct leads and indirect leads. A) Direct leads – this is process where you can generate leads by sharing the content that links directly to a form that is present in your company website. Here the visitors share information in exchange of an offer. This offer can be a coupon, eBook, info graphics etc. B) indirect leads- this is a process where you can generate leads using the path of conversion for example when you share a blog post you can share your company website directing the facebook users to the landing page of your company website. 5 Ways You Can Capture Leads From Facebook 1) Use Calls-to-Action in Cover Photos: Facebook removed a clause from the Facebook Page guidelines that stopped users from using calls to action on/in the caption of the cover photos. This change has brought various opportunities to generate leads through your cover photo. 2) Include Links in Captions: Photos on Facebook Pages received 53% more Likes than the average post. Photos are important for lead generation when you include a link back to your website. 3) Host a Facebook Chat: You can use a Facebook Chat to bring fans together around a conversation topic you select. The lead generation comes in when you share a landing page with a relevant resource in the chat. Whenever a question is posed that you can answer in a blog article, eBook etc you have posted on your website, use it to link to that site page. 4) Make Facebook Events for Webinars: Plan to host a webinar capture leads from Facebook by creating a Facebook Event with a separate registration page on your website. Once you invite someone to a Facebook Event, they will receive notification for the webinar on that Event page and you will have them registered as a lead on a separate landing page. 5) Build Forms on Tabs: Get coding and design help, another option for collecting information on Facebook is to have your forms live right on platform. The Forms can be built on a custom tab on a Page. Forms on Facebook pages serve the same purpose as landing pages it offers some incentive for the information exchange: give your email to get a coupon or a deal.