MarAnil Kumar T When you connect to a CXO of a company, your marketing strategy must be build upon having a long term relationship between you both. When you approach any high level CXO his mind set is slightly different than the other decision makers of that company. The three main important links to have a good relation with the CXO are relationship, relevance, return of investment. When you sell a product or service to a CXO it shouldn’t be based on getting the sale online but make sure to build in trust. Having a good connection matters in all business fields, people are very biased to the person who has good contacts. It is also necessary to keep those contacts for as long as you can, social media plays an important in this. Before reaching out to any CXOs on social media you must try to understand the executive’s business needs and wants. You must connect with the executive on your business strategy; introduce your ideas and perspectives. CXOs look for ideas that will benefits their company. Offer a business deal or a proposal that is financially and rationally good for them, so that your deal has potential. The seven useful ways to track any CXOs are: 1) Linkedin Linkedin is the best effective tool to reach out to any CXOs in the world. In Linkedin you have various tools that you can use professionally to reach CXOs. Linkedin Inmails are emails that can be used to contact CXO within your network as well as outside your network. Linkedin inmails are 30% more effective than other emails, they gives you a professional platform to connect to different CXOs in the industry. Before contacting any CXO for your company make sure your Linkedin profile is interesting and attractive, have a clear profile picture and professional background. Linkedln Inmails are the best inexpensive way to reach CXOS of big, small, median companies. Create and join several groups related to CXOs on Linkedin groups. Groups that have the same profession like CXO in a specific industry or a specific area of interest. These groups will give you an insight on the demands and needs of the CXOs of various industries and with the help of these groups you can filter out the needs of different CXOs and approach your targeted CXO. Be very active on these groups get involved in debates, polls, enquires, conversations etc and build influence for your company as it helps in making new connections. 2) Articles Write articles for CXO s which specifically target the challenges of CXOs in various industries and attach your company website to it. Post these articles on different social media sites like facebook, Google+, Linkedin, Twitter, Yahoo answers etc. Create profiles on interactive sites related to CXO get involved in conversations or debates, put in the right views which will help impress the CXO s available on those sites. If they find you the right person for their business needs they will contact you. [caption id="attachment_866" align="alignright" width="300"] Digital Marketing is a way to connect a CXO of a Company[/caption] 3) Twitter CXOs are very active on twitter; you can use twitter to reach out a large number of CXOs. In twitter you don’t need to be in any list or be in some one s contact to follow anyone. Anyone can follow anybody on twitter. Through twitter you will get to know their online behavior, why they use social media and their motive behind it. Read and understand on what the CXOs tweet about, their pattern and their trends with tweeting. Twitter used rightly will help you to get closer to your targeted CXO or number of CXOs. When you search CXOs on twitter you will get random profiles of CXOs who are active on twitter. By a recent survey we can tell that CXOs are active on twitter as they tweet ¾ times a day. CXO s love to talk about their business and their success. Follow their recent news and share their tweets. Make your presence felt on twitter, especially to them. You can also post tweets about their companies on news and announcements. CXOs do respond to their mentions in twitter post on a regular basis and it is easy to have conversations to most of the CXOs on twitter. 4) Email marketing Email marketing is powerful as digital marketing. You can use it effectively to reach out to the CXOs of the industry. Use email marketing to reach out to your targeted CXOs. It is a direct, cheap and quick way to contact your targeted CXOs when you are offline. Email marketing is the speediest way to reach any CXOs and for them to contact you back. Here you can target a set of CXOs and contact them, this way you get to personalize the emails and also track and measure their response. Email marketing plays a strong part in a digital marketing strategy. It has always played a huge role in email newsletters, promotional campaigns, social media campaigns etc. In email marketing all you must know is the CXOs professional email id and must concentrate on the format and content of the email. It must be attractive and informative. Make no errors in the email. Email marketing with CXOs should not be purely based on sales. Email marketing helps you to develop a relationship with a large number of CXOs. All you need to focus on is the email and be quick if they respond. Make sure your email marketing mail does not end up going into spam. Create and construct the mail by not emphasizing on the same point constantly. Be clear and crisp with your words and images attached to them. 5) Banner Advertisement Banner ads are one of the best ways to get the attention of CXOs. Place ads on website where the traffic of CXOs is high/average. Design those ads in the best way possible and be very specific with your content as display banner ads limit you on the content. When you use banner ads as means to reach out to the CXOs, make sure the website on which you put the banner ads is relevant to your business but should not be a competitor; if a competitor your ad must be attractive & prevail more benefits and advantages to the CXOs. The benefits of banner ads are that you can show a visual display of attractive images to grasp attention of your targeted audience; you can use this as a weapon. Make sure that these banner ads are of high quality and they redirect the audience to your company website. CXOs value their time more than anyone else, hence when they click on the banner ads it must not take a long time for the website page to upload. You have to make sure that these ads are not only attractive but lead them to your company site. 6) Case study Case study will give an explanatory analysis on a certain project done by your company. Impressive case studies can be used to attract the CXOs. Case study will not only help you to get good CXOs to work for your company but also help you to get in touch with different CXOs which will help you get project in the future. Upload case study of your company on CXO preferred sites which are relevant to your company or the project. You can also upload the case study on your company website, then whenever you post about you company on other social media platforms you can add that URL so that the CXOs are directed to your website and can see the case study. 7) Quora Quora is a site where users write new content and share content from the web. It is a site of questions and answers posted by the users. Users post questions and answers and they can also edit them. People can follow different users and their activity; they can also up vote and down vote on other users answer. This gives more clarity on the answers; if it is true or not and what others think of it. As Quora is a site which gives information on various fields, most of the CXOs prefer Quora. CXOs like to gather information about their field and Quora is a very good platform for them. Quora helps in clearing their doubts, getting information about their field, latest news, upcoming trends etc. CXOs of various fields are available on Quora, they not only use it to gain information but also to give their expert opinion on different questions and vote on other users answers according to their expertise. They are a good source of knowledge for other users on Quora. You can use Quora to track the CXOs easily. There are plenty of digital marketing sites which will help you reach your targeted CXO and also help you market your company to them. Be very confident in your approach on social media and put forward the best strategy to impress them.