Brand Exposure through right Content on Social Media Marketing

07
Mar

Brand Exposure through right Content on Social Media Marketing

Anil Kumar T Social media platform are plenty these days, you can put up content about your brand on social mediums like Facebook, Google+, Twitter, YouTube, Pinterest, LinkedIn, Instagram etc. While some social media are purely image based some are content based: Facebook (image/video/article), Google+ (image/video/article), twitter (image/article), YouTube (videos), pinterest (image), LinkedIn (article), instagram (image). Writing good, unique, valuable content for your brand is not only important but essential for the brand as many online users visit your sites in a day, your content in the webpage must be interesting so these visitors stay glued on to page. The content on the webpage must give right useful information about the brand; this gives a high quality feel about the company. When any user views your webpage it is crucial to have an attractive image relevant to the webpage, but it is also essential to have the right content on the webpage. The content in your page can be informative, inspiring, controversial, funny etc. but the content utmost should be interesting and sharp. Create good content on your facebook page, company webpage and other social media. Be specific and write positively for your webpage, as it is the first impression you will be putting out to the viewers to read. Make your content user friendly, an article/blog/page should be effective and should also hold the next step of the search, by this your one step ahead and bring the viewers on your desired site.  I.e. when you blog about your company make sure the company website is attached to the article so that it is easier for the people to find your website. When you write an article follow it up with a community interaction or a call to action, where people can comment on your article, share interesting useful information, have a debate, answer related questions etc. if you have different locations for your business then create blogs/ articles/webpage for each locality. Write fresh relatable content on each website, this is helpful as each webpage will have relevant local content. This will help to increase your search engine result ranking of the webpage in that area. Make sure you do not bombard your viewers, followers, fans etc with the same content on messages and advertisement on social media constantly.  This behavior might drive them away forever, instead focus on online forums to help, engage, guide and share good content, so that your presence is felt in the social media. This will later on help increase the success of your brand, as people will be fond of you and your articles and will develop an affinity towards your company. This leads to increase in potential customers in the future. Developing brand awareness on social media takes a lot of time, so one must be patient and available on social mediums at all times.
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