What Is a Lead?
The definition of a lead varies depending on different organizations and companies. A lead is a person who has managed to show his/her interest in your company’s products or services, be it by making queries, checking out the available demo links, visiting your website to request a quote, or even providing their contact information in order for you to get in touch with them.
In social media, say Facebook, a lead is not only restricted to a ‘Like.’ A ‘Like’ may also indicate that the person finds your creative ‘attractive’ without an interest in your service.
There are two types of leads that come through Facebook. First up are direct leads. They are generated by sharing information that links directly to your website – for example: to avail an offer.
The other type of lead is indirect leads that are generated by using Facebook to create a conversion. This comes about if the content has a ‘call to action’ factor in it and linking it to the website.
As a social network, one cannot deny the fact that Facebook is also a word-of-mouth network. If you are one to ignore this platform, you are missing out on a huge lead generation channel. After all, the best advertising comes from a word-of-mouth.
Below are the different ways on how to generate leads through Facebook:
‘Call-to-action’ posts – Whether it is a copy or an image make sure that they have a ‘call-to-action’ factor. This means that your copy needs to compel the audience to react and click on your website link.
Attach links to your posts – Statistics have indicated that posts with visuals have a higher percentage in the number of likes. While this lasts, always make sure to attach your website link to it as well.
Facebook ads – Launch Facebook ads for your page and target a specific age group with specific interests. Whether they like you or not, chances are they will get to see your ad when they are browsing through their own account. It will create a sense of curiosity, and with curiosity an interest may also develop.
Share useful content – Blogging is one way to create a buzz on Facebook. Write a blog on recent trends in the industry, and share it on your page. New articles and topics always have a tendency to catch the attention of your fans.
Interaction – When you make a post on your page and a fan makes a legitimate comment, always acknowledge them. It is crucial to write back to them. This way it makes them feel important, and cared for. An interaction on the page is what keeps it going most times. At the end of the day, you are selling your business to no one else but them.
On social media always remember that content is the key to success!