NovAnil Kumar T How to generate leads through LinkedIn Looking to promote, connect, interact and generate leads on social media? Join LinkedIn, the world of professionals! Companies, big and small have actively participated and used LinkedIn to promote their business. Out of all the social media platforms, LinkedIn is known to have generated the most customers for B2B. If you know how to make use of LinkedIn, you will be able to connect with clients as well as prospective clients and therefore build your business along the way. First let me start with the features in LinkedIn. There are a few things you need to know about how to handle LinkedIn. Unlike Facebook and Twitter, LinkedIn is a business-oriented social media platform serving the purpose of work professionals. LinkedIn has provided for a free and paid version. A paid version works just the same as the free version but with a paid account it comes with many upgraded features that are only available when you pay. Depending on what you’re using the site for, these features can make life with LinkedIn much easier and more effective. Contacts: You can build and expand your connections through your direct connections, and they are most commonly called ‘second degree connections’ and so on. Employers: Employers on LinkedIn post jobs opportunities and search for potential candidates and the job seekers can also review the profiles of potential employers and find connections through current contacts. Users: The users can join company groups and also receive notifications whenever an event is coming up or when they have discussions and so on. To maximize the benefits from LinkedIn you need to really get into it. For example, do you fancy yourself as a Chief Marketing Officer one day? Study the profiles of those currently holding that position. Learn from them. Whenever there is a discussion try to interact, ask for advice and give advice. LinkedIn, as mentioned before is a business-oriented social media platform. Therefore companies, organizations use this platform to generate B2B customers. According to statistics, LinkedIn is the top-ranking social outreach method for B2B marketers. It is a place where you make use and take full advantage of your connections, old and new, to generate leads. Below is a list of things to do on LinkedIn: Optimize your profile: The first thing you do when you join LinkedIn is create your profile and do a good job at it. Little do people know that the better their profile, the easier it is for people to find them. Put down a good description about yourself, your work and your interests. The more you add keywords, the easier it is for Google to pick them up and make you searchable. The same goes to a company account. Good content: Once your account is done, you may now share your content. It is crucial that the content is good and relevant. Share articles or write ups that can help people solve their work related problems. The more you give out informative content, higher are the chances for people to develop interest in your work, or the services of your company. Join related groups: There are more than a million groups on LinkedIn. Some are open groups, and some maybe closed groups, where you may need to send in an approval request to the admin. Groups are formed in order for discussions to happen. One very crucial point to remember when you are part of a group is to NEVER spam the group. Consistent posts where you’re selling products and services will cause a huge strain on your reputation in the group. Such posts are mostly never acknowledged, therefore take note. Talk about relevant topics; ask people questions and reply to them. This is one way of creating new connections and also potential B2B clients. If you follow the above pointers religiously, it is assured that leads will be generated alongside new connections. Always remember, content is power!