Anil Kumar T
Without sufficient visits to your website you will not generate any sales through it. Hence the absolute requirement is to get the targeted traffic. How will you go about it no matter whether you launched a brand new website or it is been hosted for a long time now?
- 1. Attract through the information
There are several ways your visitors can find your website address.
- Search Engines
- Blogs, article sites & Forums
- By incorporating the website address in every kind of marketing collateral
The above mentioned vehicles of information are the first point of contact between your visitors and your website.
When your prospective customer used a query in a search engine like Google for the product/service you offer, imagine the absence of your website on first two pages of results. There is hardly any chance he/she will visit your website. On the other hand, if your website is on first page you will get the traffic effortlessly. This is where SEO Services
for your website will help you.
We all are information hungry. We like to get a complete picture of the product or service we are going to purchase before the buying decision. Even your potential customers do the same. Before settling for the purchase they search in their favorite search engine, check through forums, blogs, read articles etc. So how important it is to have your presence in all these platforms to get your voice heard and attract them to your website! Even the mentioning of your website in the offline world in your brochure design, visiting card and other adverts has a great value!
- 2. Attract through the design
Designs give the first hand information about how your products look like or what value do you offer from your services. You can prove the uniqueness of your product or services through your designs. This makes your website designing
, logo designing
or brochure designing
If you have attracted your visitors through your designs, it will be a lot easier to engage them further and convince them to buy your offering.
How will it help you if you receive tons of traffic to your website but no enquiries? No matter how attractive your website, logo or brochure is, unless you build the credibility thereon, you will not be able to allure your visitors to make a purchase. People visit websites to check who they are dealing with. The first visit seldom converts your prospect. This is why your first impression through design and content will help you get their attention from where you can engage them to hear what you going to say.
- 1. Engage by giving experience
People do business with people. On your website show who you really are. Tell your story in an engaging way. Make your social media presence prominent. This will help them understand your business personality and your business values.
- 2. Engage by building credibility
Highlight your testimonials, business awards, and community involvement. When considering the testimonials, negative feedback is not that bad at all. It is in fact desirable to have honest feedback from your customers on your website than only the positive reviews.
Below are few tips to increase conversion rate of your website
- Provide easy access to customer support
- Offer special offers, discounts and promote them compellingly
- Offer multiple payment options to your visitors to attract more buyers
- Welcome feedback
- A prominently visible toll-free number is a good idea
The above described attract, engage, convert rule is simple yet effective. If followed religiously nothing can stop you from attaining online success.