WHY & WHAT DO MOST INDIANS BUY ONLINE

25
Mar

WHY & WHAT DO MOST INDIANS BUY ONLINE

Anil Kumar T
WHY & WHAT DO MOST INDIANS BUY ONLINE Indians buy online for convenience, variety and discounts. As all the online shopping sites promise home delivery, this is very convenient for the shoppers. Online shopping offers you an array of choices for so many items. It offers you clothes, fabrics, accessories, electronic goods, utensils, crockery, shoes, bikes, cars, mobiles, mobile services, cosmetics, perfumes, appliances, pharmaceuticals, entertainment, travel tickets, hotel packages, food delivery, books, gifts, online educational courses, health products, baby products, home furnishing, food, coupons and so much more. All the online shopping websites provides you with various options for similar and different products, you get to compare and see [caption id="attachment_906" align="alignright" width="300"]indians buy online for convenience, variety & discounts indians buy online for convenience, variety & discounts[/caption] which site offers you the best product for the best rate. This comparatively leads to better choice in the product than limited choices offered in outlets. In online shopping, you also get to compare the rate of a particular product or service in different online portals; this gives you a better visibility and more clarity as to which site offers the best rates for the product or service. While shopping outside, you will have to face the harsh weather, tire yourself out for that particular product. Online shopping provides you that product and also similar products with full information about it; you can judge and see which one serves you well and they delivers it to your door step. Most of the online shopping sites offer you payment on delivery and if the goods are damaged, all most all the online shopping sites promise you an exchange within limited days. Few sites offer you complete money back guaranty on cancellation on any booked ticket or product for limited days and the other sites offers you with a certain percentage of money back for on your credited amount. When online shopping offers you such luxuries for the same amount or even less, it gets hard to decline. In the year 2009, e-commerce in India was $2.5 billion and in 2011 it was $6.3 billion and 2012 it saw a staggering growth of $14 billion. From the year 2011 to 2012 it was 128% growth. In 2012, 19.6 million who have accessed the net to find information for a particular product or service, nearly 73% have actually brought the item. In 2013, e-commerce in India was evaluated and it was $16 billion and by the year 2023 it is expected to be $56 billion industry. According to online buyers, India is now in the top 10 countries in the list of e-commerce. Nearly 7.6 million people surf net for online shopping mainly discount shopping websites. INDUSTRY SEGMENTS:
  • Online travelling {Airline tickets, Railway tickets, Bus tickets, Hotel bookings, Travel packages etc}
  • E- Tailing {Apparels, Footwear, Mobiles, Camera, Laptops, Electronics, Appliances, Books, Jewellery, Home Furnishing etc}
  • Financial segments {Online mobile Bill, Electricity bill, Insurance, Transactions, Shares payments, online seat booking etc}
  • Classifieds {Online job, Matrimony, Car & Bike selling sites, Real estate and many more}
  • Other segments {Entertainment, Online food, Home delivery food & groceries etc}
 
YEAR INDUSTRY IN CRORES TOTAL SIZE
2013 Online travelling 44, 907 62,967
E- Tailing 10,004
Financial services 3,607
Classifieds 3,061
Other segments 1,388
2012 Online travelling 34,544 47,348
E- Tailing 6,454
Financial services 2,886
Classifieds 2,354
Other segments 1,110
2011 Online travelling 26,572 35,143
E- Tailing 3,842
Financial services 2,255
Classifieds 1,682
Other segments 792
2010 Online travelling 20,440 26,263
E- Tailing 2,372
Financial services 1,848
Classifieds 1,085
Other segments 518
ONLINE TRAVELLING ONLINE BOOKINGS %
Domestic air tickets 50%
Railway tickets 39%
International air tickets 6%
Hotel bookings 2%
Bus tickets 2%
Tour packages & travel insurance 1%
E- TAILING ONLINE BUYING %
Laptops, tablets 25%
Apparels, footwear 21%
Mobile , mobile accessories 19%
Camera, camera accessories 15%
Consumer durables, kitchen appliances 8%
Books 5%
Jewellery, personal healthcare 4%
Home furnishing 3%
FINANCIAL SERVICES ONLINE PAYMENT %
Utility bill payments 40%
Shares and securities trading 31%
Insurance related services 29%
 
CLASSIFIED MARKET ONLINE CLASSIFIED USED %
ONLINE JOBS 58%
ONLINE MATRIMONY 22%
B2B CLASSIFIEDS 13%
B2C CLASSIFIEDS 7%
MODE OF ONLINE PAYMENT %
Debit card 30%
Credit card 27%
Cash on delivery 24%
Mobile payment & other modes 19%
But the drawbacks of online shopping are limited but they are very important for any buyers as they buy online. With a high percentage of working class people in India, most of them have no time to go out and shop according to their choices. When shopping online, buyers don’t get to see or feel the product in real. It is essential for any buyers as through ages we have been costumed to see and feel the product before buying it. It gets crucial when we are buying any clothes or accessories, the need to fit properly and to feel comfortable is important and online shopping does not offer that. Shopping is fun time for some, a time to spend with family and friends as you get more options online and clarity with the real selling price, most of us prefer buying online. But then again we Indian do not get a chance to bargain and we love bargains! As it limits you to the price as posted on the site it as a take or leave deal. Even though online shopping promises you on the exchange of any wear and tear of the product before you using it, it still does make it satisfactory for we would still like to get the best of the lot for our money. Irrespective of all these odds online shopping is doing amazing in India from past few years, and is set to only grow hear after. Shopping online is a delight for shopaholics and the choices for goods are incredibly many.
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