FebAnil Kumar T In this technology obsessive era, competition has gone to a whole new level. As the people using a smart phones are increasing the usage of QR code are also increasing simultaneously. They have a huge potential in the field of advertising, marketing and customer service. QR code was designed for industrial uses and is common in consumer advertising. QR code is a type of advertising strategy as it provides quick and effortless access to the brand URL website. QR code also called as quick response code, an image based hypertext link. It was first invented in 1994 by Toyota s subsidiary denso wave and first designed for an automotive industry in Japan. QR codes are of four kinds’ numeric, alphanumeric, binary and kanji. QR codes are two dimensional barcode printed in newspaper, magazines, brochures, leaflets, product packaging, labels, billboards, walls etc. [caption id="attachment_753" align="alignright" width="205"] Scan & Follow us on Twitter[/caption] QR codes have greater storage capacity their services include product tracking, item identification, time tracking, document management, general marketing etc. A QR code consists of black modules arranged in a square grid on a white background which can be read by the camera of a smart phones, like an iPhone iOS devices, Nokia Symbian belle, android or blackberry OS , Microsoft windows phone operating system, Google goggles, 3rd party barcode scanners and Nintendo 3DS. They have a number of different barcode scanner applications such as red laser, barcode scanner and QR scanner which will decode the data from the QR code. QR codes can be used offline any URL can be encoded into a QR code which directs it automatically to the respective webpage. For example, if want someone to like the Facebook page of your company. Have the company s Facebook page as your URL. But with the recent progress of the QR codes now a day’s your URL codes can also contain phone numbers, email id, addresses etc. The sizes of QR codes are generally small enough to fit on a business card. There are different types of file formats for QR codes- HTML code, PNG file, tiff file, SVG, EPS. Common examples of QR code usage: [caption id="attachment_756" align="alignleft" width="200"] Scan & Like us on Facebook
[/caption] Newspaper now a day’s not only print news but also QR codes of different advertising companies. Journalist that write newspapers often refer to a website or a telephone number or pictures but now with the ever developing technology they place a QR code next to their article which helps to advertise them. This QR code redirects the readers to the URL website of the journalist with all the details about them. Recently job seekers include their QR codes on their resume and business cards. Having a QR code in your resume in this competitive job market will make your resume stand out among the rest. Among the thousands of other applicants this QR code on your resume will help you to catch the manager’s attention. If you’re an older applicant this might help you to show the manager that you’re in touch with the new upcoming technology. This also helps you to show that you have no criminal background as it helps in screening your profile. The biggest plus point of having a QR code in your resume is that you will be alerted as to who is viewing your profile. Using the available technology you will be able to receive text and email on who is viewing your profile.