By definition, ecommerce or electronic commerce is the process of buying and selling of products or services via the Internet. It has become part of a daily routine. Men and women prefer to go online to purchase a product of their choice. Why go through the hassle of getting stuck in traffic while driving to a shop when you can order online and have it delivered to your doorstep? There is a very low possibility that people would not prefer online shopping.
Online retailing is complicated business. Over the years business entrepreneurs have expanded their stores to the online realm and it’s easier than ever to bring an eCommerce site to life. Everyone is getting into the game, therefore competition only gets tougher.
People are shopping more and more online, so sales figures go up over time, with global revenues doubling over three years.
The most successful ecommerce websites are designed to meet the expectations of the clients and exceeding those expectations by delivering a satisfactory online experience. All aspects of ecommerce, from data management systems to mobile and social media optimization, come together toward a single goal which is to satisfy the client and earn his loyalty.
According to research, improved e-commerce usability means increased sales. Forrester, Research and analysis information technology companies, predicts the industry will account for 9% of all retail sales by 2016, 2% more than in 2011. This is an incredible study considering smartphones are still quite new, and customers still experiencing unsatisfactory services.
Along the way, innovative and affordable e-commerce solutions have enabled companies like Amazon, Staples and Apple to convert their store into successful online businesses. According to statistics, in the US, for example, Amazon owns about 10% of the eCommerce market, and other retailers like Apple and Walmart own another 10%. For customers, everything has changed. From the way they travel, shop, communication on a whole! There is so much truth when you say that ecommerce has revolutionized the business world, and it is on its way reshaping the future.
When you talk of online retailing/ecommerce and the success it has achieved over the years, we can definitely say it has contributed a decent share to success of businesses online.