The Importance Of Conversion Rate Optimization To Your Website

03
Oct

The Importance Of Conversion Rate Optimization To Your Website

Anil Kumar T Conversion Rate Optimisation

Alright, so you have successfully done your SEO and PPC for your websites and as a result it has generated a lot of traffic, the kind that any website would die for. But the problem is, the visitors are entering and leaving your site just as quickly. Let’s say out of a 100 visitors to your site, only one person actually goes out to buy your end product. What then? Don’t worry. There is a solution to this problem.

To ensure that your visitors buy your end product you must do a lot of research. By research we are talking about your audience, their browsing habits and finally testing the various versions of your site’s pages to guide your visitors toward a conversion and ultimately giving them what they want and need.

At the end of the day, traffic without conversions is like having a mobile phone that does not function, completely pointless. This is where conversion rate optimization comes into play.

The first step that needs to be taken as mentioned above is to do a complete research on your target audience. Examine the data received through web analytics. Examine your audience, their movements while on your website, who visits you more often, and how they landed on your website. Once this data is collected, it makes it simpler for you to understand your audience and more importantly to see your website through their eyes.

Knowing your audience would only create a stepping stone for you to decide your goals for them. Make note of the main purpose of your website, and strategically lay down the step-by-step path to conversions. With a series of split-tests, you would be able to help increase conversion rates.

What we need to remember is you cannot assume the things that might work. You need to know that it would actually work, and analytics data helps you to target your actual customers.

If you ask any CRO expert, they would all say that hard core research and testing is the backbone to a successful conversion rate strategy.

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