Things to Consider before Entering Social Media for your B2B Business


Things to Consider before Entering Social Media for your B2B Business

Anil Kumar T   If you have just started exploring social media opportunities for your business, you must have got bombarded with opinions both positive and negative about the scope. There have been uncertainties regarding whether social media could only be winning in Business to Consumer firms.  But results and case studies show that even B2B companies show confidence in Social Media.   B2B marketers use their Social Media campaign to:  
  • Acquire new business partnerships
  • Gain marketplace insights
  • Convert social activity into sales
  Companies spend a lot of time and resources thinking social media is that magic wand which will rake in the business leads as number of fans or followers grow. Nobody can make money by merely having that 4+ digit number of likes or followers. It doesn’t matter how many tweets you sent if you are not networked with your target market.   Some of the factors to keep in mind:   Social media is not free: Maybe the registration is free but it takes lot of resources including money, time and manpower to actually start getting the tangible results.   Measuring ROI: As mentioned earlier number of fans or followers doesn’t give any insight about number of customers. To convert the fans or followers into sales it takes lot of planning and research even before actually starting the campaign.   Networking with target audience: Even before you can solve your customers’ problems or queries it is important to figure out whether do you really know who are your prospects on the social media? And, do you know where they are? Only when you actually know your TA, build the methods to add them to your network. In parallel work on the content strategy to reach, entice and acquire your customers.   Answering the “why”: You have heard that the right way to do the campaign is engaging your fans and followers in a conversation. Well, it is possible only when you actually get inside the conversation which is already happening in their minds!   Know the difference between social media lead & traditional lead: Social media leads are often soft leads. The person may not be ready for taking your product or services at that point of time. But you always have the opportunity to convince him/her to be an email subscriber. This is when powerful email campaigns come into the picture. Once this soft lead is ready for the purchase after a long research cycle you may convert them into the actual buyer. This takes a lot of influential content to be on place and trust and brand building initiatives. Only when the lead shows the interest in your offering you may put him/her into the traditional sales process!   The most important thing before entering the social media would be to fix the flaws you already know about! If the service you give or the product you sell is not of good quality, it doesn’t matter how active you are on social media. Neither you will be able to effectively promote about your business.   With a long time view you will be able to do the good things and some awesome things using social media. But don’t lose the focus from the search engine optimization, events, online forums and traditional media. They are and will be the strongest platforms for B2B business generation!  

Related Posts

07 Mar
Brand Exposure through right Content on Social Media Marketing

Social media platform are plenty these days, you can put up content about your brand on social mediums like Facebook, Google+, Twitter, YouTube, Pinterest, LinkedIn, Instagram etc. While some social media are purely image based some are content based: Facebook (image/video/article), Google+ (image/video/article), twitter (image/article), YouTube (videos), pinterest (image), LinkedIn (article), instagram (image). Writing good, […]

14 Feb
Social Media Marketing Statistics 2014

Social media marketing is essential in this day and age when the being online is the number one daily activity. If you aren’t using social media to market your business you are missing a lot of potential customers. Through social media marketing you can increase the traffic of your customers by engaging in various different […]

04 May
14 Tips for Best Way to use LinkedIn for Business

Looking for smart ways to use your LinkedIn profile? Keep on reading. 1. Complete Your Profile: Make sure that your profile is up to date and you have filled it for perfection. LinkedIn says if you have a 100% complete profile, your chances of getting found are 40% more than that of incomplete ones. A […]