OctAnil Kumar T How to generate leads?
With good businesses come good and satisfied customers. This is the core aim of any business venture. However, before we come to the point where your business is up and running well, what does one do to generate a lead? How do you entice a customer to buy your products and services?
With the internet age, social media has played a profound and impressionable role in bringing about the customers and directing them to your website. Be it Facebook, Twitter, LinkedIn, they have all played a pivotal role in generating leads. However, social media is not enough. There are many factors that contribute to customer attraction.
Listed below are some of the contributing factors:
Customer Referrals: There is truth so much truth in this saying “A happy customer is a loyal customer.” You please a customer; he becomes loyal to you and in turn spreads the word of your services. Simple. It is one very effective means of acquiring customers and the cycle begins.
SEO and PPC: Search engine optimization (SEO) and Pay Per Click (PPC) are the one of the easiest ways in acquiring customers by IT based companies or service based B2B companies. Customers, the first thing they do when they are looking for a particular service is, go to Google to search. And the aforementioned services have their way in promoting the companies to the top of any search engine, and in the case of PPC, through advertisements.
Co-marketing: Forming an alliance with other companies can also help in generating leads. It is all about maintaining a good rapport, despite of it being hectic and time consuming task, and most times unpredictability in customer acquisition.
Informative content: Any company or organization that provides good content online; be it on their website, or their blogs, stands a chance of scoring leads more than those with weak content or no content at all.
Social Media: It is indispensable that every business has a social media presence. Needless to say, social media reach is vast. Utilize Facebook, share your services, pay for advertisements, and you can also indulge in fan contests. No one will say no to goodies.
LinkedIn has a high percentage of working professionals and B2B marketers. Therefore it is easier to reach them directly. Make sure you sell relevant content and information because that is what they want to read.
Lastly, you can also use Twitter to promote your business. Utilize hashtags for your products/services and services so that you are able to reach out to potential customers.
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