AugAnil Kumar T For any internet business appropriate website design is the most important factor. Every page of the website should have a call to action element embedded which leads to its sales page. Following are the traits of a well equipped website. Pleasing to eyes design, descriptive content, well organized and easy to navigate pages and the website as a whole optimized for search engines. It is very important to decide on the type of response you are expecting from the website before you even start to design the website. A successful internet marketing strategy is possible only when you have a website designed to get good response from your viewers and when the marketing strategy is in place. A great design goes hand in hand with content which is customer oriented and SEO friendly. Content is still the king of internet marketing strategy. While incorporating keyword rich website content focused keyword research lays the foundation to the SEO process. Keyword selection process while providing SEO services addresses following factors: 1. Search volume 2. User’s intention Expected Search Volume: During keyword research phase it is natural to select those keywords which yield highest amount of visits. But there is no reason why we should neglect low traffic, long tail keywords! In fact there is a possibility that these low traffic yielding search terms may get more targeted traffic to the website. The significance of these long tail keywords is the conversion rate. It is been found that consumers who search with long term keywords (i.e. search phrase consisting of more than three words) have better understanding of the product or service which they are searching for. Knowing user’s intention: When a search query takes place intention of the enquirer is one among the following - Informational, navigational, transactional or multimedia. Informational intent queries are made to get some information about the topic of their interest. Navigational intent queries are made to find some specific website. Transactional intent queries are made to perform some action such as downloads, booking tickets etc. Multimedia intent queries are made to find some pictures or videos on the web. Knowledge of user intention is very important to create a list of most appropriate and beneficial keywords. After we prepare a targeted keyword list next step is to segregate the keywords into different pages, priority wise. Assuming you have taken care of importance of WebPages in the website design, it is time to prepare a complete keyword strategy for the website’s search engine optimization. Segregating Keywords into appropriate pages Understanding the traffic driving factors for specific pages is important. Whether they are related to branding (such as about Us, Home, Branded product information pages) or Product catalog pages or maybe your blog, only relevant keywords should get implemented on a specific page. Existing content on the pages should match with the keywords being targeted. The proper mapping of combination of keywords is necessary and could be done by your SEO Company. Direction of all the subsequent on page and off page Search Engine Optimization tasks will be dependent on this stage! Only a focused SEO Services will drive sustainable traffic, inquiries and brand awareness throughout the process.